Today’s era is such where earlier there were many such works for which people had to go out, but now they are done by their mobile phones. The biggest reason for this is the Internet. everyone today internet access does.
Even if they have to watch something on television. Now some people like to watch it at any time on their mobile phone without any ad. In such a situation, let us tell you that web series have now replaced these television shows. Due to which OTT platform has been created. But now the more special thing is that due to the lockdown caused by Coronavirus, Bollywood has also decided to release its films in these OTT platforms. Now you must be thinking that what is this OTT after all, so let us tell you about it in detail in this article.
What is OTT Platform
OTT platforms are over-the-top platforms that display video or other media-related content via the Internet. It is a kind of app in which these television content and movies are shown. For this, customers have to subscribe to these OTT platforms. And then they can watch the content they want to see in it. The popularity of the OTT platform first grew in America, after that it has gradually spread everywhere. And it will start getting used a lot in the coming time. It is mainly used for video on demand platforms, audio streaming, OTT devices, VoiceIP calls, and communication channel messaging etc.
OTT full form
Over the top
To know how to clean the screen of mobile and laptop to avoid corona virus,
Types of OTT Platform Services
There are 3 types of services of OTT platform, the information of which is as follows –
Transactional Video on Demand (TVOD) :-
This facility is provided in this TVOD service of OTT platform that if customers want to watch any of their favorite television show or movie once, then through this they can watch it on rent, or it can also be bought. For example Apple iTunes etc.
Subscription Video on Demand (SVOD) :-
If customers like to watch video streaming content then they have to subscribe for it, and they need to pay something for the subscription. There are many platforms in which customers can watch original content. For example Netflix, Amazon Prime etc.
Advertising Video on Demand (AVOD) :-
Ads are present in this OTT service. In this, customers can watch content for free, but along with watching this content, they also have to watch AIDS in between which can be any video aids.
Benefits of the services provided in the OTT platform
- Where people need a cable TV connection or DTH connection to watch TV shows and movies or any favorite program, now people can watch their favorite shows whenever they want using just internet connectivity.
- Web series, documentaries and whatever content people watch on the OTT platform are all original. Which does not happen in any platform.
- There are some OTT platforms that create their own content or series and put it in it, these are some OTT platforms like Amazon Prime Video and Netflix.
- People have got a lot of convenience through this technology. Because people can do whatever they want to use the OTT app whenever they want.
- In today’s time, people are buying devices like smart TV, smart phone and tablet instead of TV ie television, the main reason for this is the OTT platform itself, because people now connect OTT on these devices and watch these shows in it.
- People can easily download this OTT platform app on their mobile phone or tablet from playstore. And by connecting it to your SmartTV, you can watch the shows and movies of your choice.
- The best advantage of OTT is that people do not have to wait for it, they can watch the content they want to watch. This is its most special thing.
- Now in OTT platform Some upcoming Bollywood movies in 2020 are also going to be released, due to which people will get a chance to watch these movies with their family at home.
To know about the advantages and disadvantages of mobile phones and mobile towers Click here,
What are the popular OTT platforms in India
The most popular OTT platforms in India are as follows –
It is currently a Disney-owned OTT platform with over 400 million active users on a monthly basis, currently capping the Indian market. It is especially popular for showcasing live sports programming and superhit shows like Game of Thrones. The content displayed by this platform can be viewed even without a subscription service.
Netflix, the most popular video streaming company, came to India in 2016. After 4 months of its arrival, the original Indian series Sacred Games was released in it. After this, cheap internet plans, original shows, reality TV series, movies were released in India and then the ability to subscribe to it increased.
Amazon Prime Video :-
This OTT company showcased it with regional language to produce more original Indian content from India. During his visit in January 2020, Amazon CEO Jeff Bezos announced a doubling of Amazon Prime Video’s investment in India.
This is an Indian company that is a domestic video streaming service of Ekta Kapoor’s Balaji Telefilms, targeting Tier 2 and Tier 3 cities in India. This company is backed by Mukesh Ambani’s Reliance Industries Limited.
Following in the footsteps of Disney-backed Hotstar, Sony launched its own OTT service in 2013, and forayed into the streaming market. It started growing rapidly again. Last year the app crossed 100 million downloads. SonyLIV, like Hotstar, also featured live spots on several global football tournaments to achieve growth in India. Along with this, it has also run gaming and some mini-games.
ZEE5 OTT platform was launched in the year 2018. It is home to over 100k hours of on-demand content and over 80 live TV channels. The main feature of this platform is that it supports various languages, and offers voice search, live TV as well as much more. ZEE5 is also going to launch short form content app Hypershots to take ByteDance Tiktok by the end of this year.
Viacom 18’s Voot, launched in 2016, has bought more than 45 thousand hours of content with its bunch of TV channels. Which includes Colors TV, MTV, Nickelodeon, Viacom 18 Motion Pictures and MTV Indies. It also provides content in different languages.
MX Player :-
MX Player, backed by Times Internet, produced original content with 5 original web series in February 2019. After being named as India’s most popular video streaming app, MX Player recently added in-app gaming feature to its video streaming platform.
What are the OTT Platform Prices (OTT Platform Prices)
It offers 2 types of subscription models in India. In which the first is Hotstar Premium with unlimited ad-free access, which costs Rs 999 per year and Rs 299 per month. And the other is Hotstar VIP, which costs Rs 365 per year, which provides ad-free limited content.
To its advantage, Netflix last year introduced the cheapest smartphone-cable plan for users at Rs 199 per month in the Indian market. At present, its subscription service is Rs 799 per month for 4 devices and Rs 649 per month for 2 devices.
Amazon Prime Video :-
Currently, the subscription price of this OTT platform is Rs 129 per month and Rs 999 per year. Those who subscribe to it also get associated with Amazon Prime Music.
Currently, it is one of the cheapest subscriptions in India whose premium service is Rs.100 for 3 months and Rs.300 per year.
Presently the premium subscription of this OTT platform is Rs 99 per month, Rs 299 per 6 months and Rs 499 per annum.
The premium subscription of this ZEE5 OTT platform is Rs 99 per month and Rs 999 per year.
With shows like Big Boss, Comedy Central and kids content, Voot offers a premium service of Rs.99 per month and a subscription of Rs.499 per year along with a free trial.
MX Player :-
MX Player currently allows users to stream premium content on its OTT platform for free. And along with this, it also allows users to play multimedia content from their smartphone.
To know about the means of entertainment of today’s time Click here,
Future in OTT India
Over-the-top media platforms are the most trending platforms globally in the recent past and India is not far behind. In India it can be described by a word ‘opportunity’. By the end of 2019, 150 million Indians were actively using the video OTT platform. Out of which 50% were from 2 tier cities. And it is increasing day by day. Therefore, experts also say that in the coming time, the market of OTT platform in India can grow very much i.e. double. Therefore, in future, most of the people in India can use this to reach even greater heights.
In this way, today the OTT platform has become very famous in India as well as in many parts of the world. Now many films are also being released in this. Recently the trailer of the film Gulabo Sitabo has been released on Netflix.
Q: What is OTT platform?
Ans: OTT platforms are over-the-top platforms that use the Internet to stream videos, films and television shows to their users. To see which people have to join and subscribe to it.
Q: Who is the provider of OTT?
Ans: Some of the most popular OTT providers include Netflix, Amazon Prime Video, and Hulu.
Q: Which streaming service is the best in India?
Ans: The best streaming service in India includes Netflix, Amazon Prime Video, Hotstar, Alt Balaji, Zee5, Voot, Sony Liv etc.
Q: Why is it called OTT?
Ans: OTT stands for Over-the-Top, a name given to it in the context of providing users with access to TV content. This means that people do not have to watch content through traditional cable or broadcast providers, but they can only watch it using the Internet.
Q: How many platforms are there to provide OTT service?
Ans: There are at least 300 OTT providers who provide this service.
Q: How can I use OTT?
Ans: To use OTT, you have to download the OTT platform app of your choice on your device and subscribe to it, after which you can watch your favorite content in it.